Apple’s App store has now reached 25 billion downloads, tracking at 1 billion downloads a month, a figure nine times greater than McDonald’s sells burgers. #Apple app store download statistics android#Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck speed.Īpps are a truly global phenomenon, with mass consumer appeal. I’m updating the post.A breakdown by country of the most popular app download services to help make the business caseĪs you hear so often, “there’s an App for that”. ASO traffic ~= Total Units - All Websites Units - All Campaigns Units.You should mark all you advertisings and user shares with campaign links. You can measure your ASO traffic and impart of keywords/name changes.App Store Page Conversion ~= App Units / App Store Views.But you can measure the impact of your Icon and Screenshots improvements by looking at App Store Page Conversion.Apple App Analytics is not a replacement for Flurry or MixPanel.What about the rest? It’s search results and app store tops! So you can measure your ASO traffic with this formula:ĪSO Units = Total Units - All Websites Units - All Campaigns UnitsĬompare ASO Units after keywords/name improvements and you will see the effect of changes. If you do that you will have numbers for your Ads-traffic and Reviews/Article-traffic. Also you should mark links when users share your app with friends. Sources: Top Campaigns is not so useful, but you should mark all your iTunes links in advertising before AppsFlyer/MAT. Go to Overview → Select a timeframe → Divide App Units by App Store Views. #Apple app store download statistics how to#Perhaps a better way to optimize conversion is A/B testing in SplitMetrics.Ī quick example of how to count AppStore Page conversion. And sometimes App Units can be greater then App Store Views. So you can’t believe the absolute value of the conversion, but you can still compare conversions between different app versions to see where ASO efforts (screenshots, icon, description) bring you. Although apps can be purchased or downloaded without visiting the App Store product page, such as directly from search results, only App Store product page views are counted.Īpp Store Views doesn’t count App purchases from and Top Charts (there is a Get button in the list). But:Īpp Store views are the number of times your app’s App Store page has been viewed on a device using iOS 8 or later. So to measure our AppStore page conversion we need to divide App Units by App Store Views. Conversion from AppStore page views to sales The important thing about Installations is that you can’t use them to measure conversion from AppStore Page Views to App Installs, because the App Store Views metric counts all users but the App Installs metric counts only opted-in users (10%-20% from all users). Installations totals are based on app users who agree to share their data with you. Installations count the total number of times your app has been installed on an iOS device with iOS 8 or later, including re-downloads on the same device, downloads to multiple devices sharing the same Apple ID, and Family Sharing installations. #Apple app store download statistics free#Family Sharing downloads of free apps are included, but Family Sharing downloads of paid apps are not counted. App updates, downloads from the same Apple ID onto other devices, and re-downloads to the same iOS device are not counted. From the official FAQ:Īpp units counts how many times your app was downloaded for the first time from the App Store on iOS 8 or later. So, important question is what the difference is between these two. So, like before, for Retention and Active Users you should use any other analytics: Flurry, MixPanel, Facebook analytics, … Apps Units vs Installations 16% of Yumixo users (Russia mostly, not geeks).23% of Aivee users (the USA mostly, geeks).12% of Follow Me users (Russia mostly, not geeks).
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